Mailer : What is it?
| Mailers are special packaging products that contain mailing information already printed on them or on separate documents. They are usually made of thin cardboard folded into parts to form envelopes, eliminating the need for separate packaging devices. They are commonly used for sending out promotional, advertising, or business documents and catalogs. |
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Kinds of Mailers include the following: |
Promotional mailers
- Promotional mailers are used in promotional and advertising applications.
- They have creative and attractive designs to catch the attention of customers immediately regarding the services or products being advertised.
- They are popularly used for informing customers about new services and products, advertising special discounts and promos, distributing company information, and advertising training seminars and conferences.
- They are available in single postcard and folded, multiple page types.
Self mailers
- Self mailers are used for sending out business documents such as order forms, billing notices, checks, memos, licenses, and correspondences.
- They can come with or without response forms that the recipients can send back such as application or order forms. The response forms can come with or without separate envelopes.
- They save a significant amount of handling costs since they eliminate the need for envelopes.
- They are single-part forms that can be folded in V, C, or Z styles.
- They usually have windows that make the mailing information visible.
- They can be sealed using pressure seal, remoistenable glue, spot glue, line glue, or pressure sensitive tape.
Continuous multiple part mailers
- Continuous multiple-part mailers are also used for sending out business documents.
- They look like self mailers, only they consist of two or more continuous parts.
- They use cross web glue to seal the edges and form a mailing piece.
- They are generally more expensive than self mailers.
- They usually cause printing problems because of their many continuous parts.
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Self-sealing: For easier and faster mailing, choose mailers that can be sealed instantly using their built-in adhesive strips.
Security: Choose mailers with secured seals to ensure privacy and confidentiality especially if they contain relevant information or if they are to be sent to important people over long distances. |
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