Guide to Groovy Girls

The Groovy Girls is a line of fashion dolls created as an alternative to leading fashion dolls like Barbie, Bratz and Flavas. It is manufactured by Manhattan Toy and was launched in 1998. The brand concept centers on creating funky dolls that would represent all ethnic races in America. Themes most obvious in the doll collection are self-expression, friendship and fashion. Each doll has a different hairstyle, skin tone and facial features to cover a wide ethnic spectrum. Groovy Girls’ target markets are girls aged 6 to 12. Products sold aside from dolls include apparel, interactive games and stationery and beauty kits.

Dolls, stuffed animals and plush toys

• Rag dolls, fashion dolls, baby dolls, ethnic dolls, dollhouse
• Also includes animals, doll accessories and interchangeable costumes
• Dolls have different themes - princess dolls, typical doll with a pet, a ballerina doll and a mermaid doll

Toy figures and playsets

• These are mini dolls that are made of plastic.
• Some are bendable.
• Also includes accessories, playsets and animals

Sports and outdoor play

• These include toys that are played outdoors, such as kites and bikes.
• Most toys are pink.
• Examples include a slumber bag, AirFoil Mini Nylon Kite, scooter and inflatable pools

Educational games and board games

• These include games that stimulate the child’s thinking.
• Includes board games like Best Friends Sleepover Game Tin and a Checker Board Game

Play pretend and dress-up

• Great for young girls who want to look like a Groovy Girl on Halloween.
• Comes in standard sizes – small, medium, and large.

Product Safety: Toys with sharp edges and pointed parts may injure little children when not handled well.

Age appropriateness: Groovy Girl kites and bikes are best for older kids aged 6 and up. When buying for infants and young babies, stick to plush toys.